Anniversary Scoop

Every early-rising radio tuner in Greater New York and environs has certainly heard John B. (for Bradley) Gambling some morning or other. With his Musical Clock, his all-in-fun setting-up exercises, cheerio music, wheezy gags, weather information and news scraps, John B. Gambling has been a WOR fixture for 15 years. Once he was a British seaman on a World War I mine sweeper. He got his job at WOR as a technician in 1925 at $30 a week. Now he says he makes $25,000 a year at his early-bird program, has had a parade of sponsors of whom the current ones are Bond clothes and Pepsi-Cola. John B. hasn't much of a singing voice, but he regularly chants:

Pepsi-Cola hits the spot, Twelve full ounces, that's a lot. Twice as much, just a nickel, too. Pepsi-Cola is the drink for you.

Last week John B. Gambling celebrated his 15th year on the air. As far as most radio men could figure, his was the oldest daily program still on the books. And, as anniversary luck would have it, John B. was able to treat his waking audience to the news scoop of the week--the first word of the incoming Queen Elizabeth. From an Eastern Air Lines plane, MBS Newscaster Dave Driscoll spotted the Queen Elizabeth at 6:52 a.m. E.S.T. At 7:17 Driscoll was radiophoning a description of her over John B.'s program. When Driscoll had about finished, Beverly Griffith, Eastern Air Lines representative aboard the plane, came on the radiophone. "Listen," said Griffith. Then, for the ears of every early riser tuned in, Early Bird Griffith sang John B. Gambling's Pepsi-Cola song from 35 miles out over the Atlantic, not missing a syllable, and smacking his lips roundly (just as John B. does) at the end.

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