Vacationers

Most big-time radio programs like to take summer vacations because: 1) their performers usually need the rest, 2) radio listening falls off during the summer. Many sponsors this year, to keep the pot boiling during the dog days, are replacing their regular shows with others less expensive, some are giving their time over to try-out shows or sustaining programs, taking advantage of new policies of both NBC and CBS which, under some circumstances, assure vacationing advertisers of their accustomed air spots again, come fall.

This summer's main vacationers:

>Bing Crosby, for 13 weeks starting last week. Bob Burns carries on for him as master of ceremonies of the Kraft Music Hall over NBC.

>Fred Allen and the Bristol-Myers Town Hall Tonight company, NBC. Substitutes starting this week: George Jessel, For Men Only; What's My Name?, a guessing-game program that made its fame last year over MBS for Philip Morris.

>Jack Benny and the Jell-O troupe, NBC. Substitutes, starting this week: the Aldrich Family, a problem household recruited from the Broadway play What a Life and groomed by General Foods on Kate Smith's hour this season.

> Kate Smith & Co., CBS. Substitute, starting last week: Summer Calling, a musical variety hour with Crooner Buddy Clark.

>Lux Radio Theatre, CBS. Substitutes, starting July 17: Hollywood Gabster George McCall; Guy Lombardo's orchestra.

>Ford Sunday Evening Hour, CBS. Substitute: Ford Summer Hour, on the air since June 11 with light, instead of symphonic, music and, instead of sermons by Ford Spokesman William J. Cameron, chats about River Rouge plant doings by a Rouge reporter (Ken Laub).

>Kellogg's The Circle, NBC. Substitute, starting July 16: Sunset Symphony, sustaining.

>Big Town (Edward G. Robinson, Claire Trevor) for Rinso. Substitute, starting July 25: The Human Adventure, a series of dramatizations, by CBS and the University of Chicago, of technological discoveries in the U. S. university research laboratories.

>Eddie Cantor's Camel Caravan show. CBS. Substitute, starting last week (perhaps for good): Blondie, a radio version of the cinema version of a Hearstpaper comic strip.

Notable among the nonvacationers: Chase & Sanborn's Charlie McCarthy, who this Sunday visits the New York World's Fair to interview Grover Whalen on the high price of hot dogs.

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