D out of B.B.D.&O.

Roy Sarles Durstine had already been a newspaperman, publicity man for the Bull Moose campaign and an advertising agent when he helped direct a campaign that raised $150,000,000 to aid U. S. soldiers. His helpers in that Wartime drive were a Buffalo charity man named Alex F. Osborn and Bruce Barton, who had once written advertising copy for Dr. Eliot's Five-Foot Shelf. In 1919 Durstine and Barton started an advertising agency, took in Osborn a few months later. Three harddriving, ambitious men, Barton, Durstine & Osborn turned the advertising business upside down during the 1920s. In 1928 they merged with the old firm of George Batten Co. and became BBD&O.

Roy Durstine, who began as general manager of BBD&O, became president in 1936. But there was no little guessing that he was difficult to work with, and advertising profits in the 1930s were not so great as they had been in the salad days of Barton, Durstine & Osborn. Last week Roy Durstine suddenly resigned, giving no reason. Bruce Barton became president and William H. Johns, head of the Batten firm when it merged, was made chairman of the BBD&O board. What adman Durstine would do next was admen's gossip last week.

Last week these names also made management news:

> Norris J. Clarke, vice president in charge of sales, and Charles M. White, vice president in charge of operations, were elected directors of Republic Steel Corp.

> Charles L. Rice, vice president, was made a director of Western Electric Co., Inc.

> S. Bayard Colgate, chairman of Colgate-Palmolive-Peet Co., was elected a director of Yale & Towne Manufacturing Co. ,

> C. M. Kendig, vice president and treasurer, was made president of Hamilton Watch Co.

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