Francisco to Manhattan

Four years ago dapper, dynamic Don Francisco, West Coast advertising man, organized the campaign that kept Upton Sinclair from becoming Governor of California. Two years later he planned the fight that licked California's chain-store tax. Besides these two feats, able Adman Francisco, head of Lord & Thomas' San Francisco office for 17 years, has built up such lucrative accounts as California Fruit Growers Exchange (Sunkist), The All-Year Club of Southern California and Californians, Inc. (tourists). He has also advertised Southern Pacific Co., the Dollar Steamship Lines, Union Oil Co. of California.

Last week Albert Davis Lasker, L. & T. president and top-flight U. S. adman, announced he would retire October 1, picked handsome, 46-year-old Don Francisco to succeed him at a salary said to be between $50,000 and $75,000 a year, moved L. & T. headquarters from Chicago to Manhattan. No reason for the change was given but the trade knew that 58-year-old Albert Lasker (onetime head of the U. S. Shipping Board) has grown more interested lately in cruises than in clients, has long planned to quit the $40,000,000-a-year business he has controlled since 1910.

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