Hearty Art

Manhattan's dapper little Karl William Zoeller is an advertiser with shrewd understanding of the heartier elements in human nature. Last week, as director of the Institute of American Sporting Art, Inc., he staged a big show of sporting art in Chicago for just those elements. Director Zoeller, who had spent five years preparing for this show, was sure he could never lure sportsmen into an art gallery. Accordingly he displayed his 298 pieces--ranging from a bulging bronze called Shot-Putter (Why Not?) to a sentimental painting of ducks at dusk--in the Midland Club Hotel, posted them around a cellophane pond on which floated a fleet of wooden decoys. At the opening, two attendants at a long bar made the ruddy guests feel quite at home.

Since sportsmen naturally like the art they own to reflect accurately the sport they love, most of the show was almost photographic. Most popular works: the hunting and fishing oils of 76-year-old Frank W. Benson, who is said to have earned $1,000,000 from duck pictures alone; Edward Herbert Miner's Man o' War and Four of His Famous Get; the winter canvases of A. Sheldon Pennoyer, who dashes down ski slopes as easily as he dashes off brush strokes; big-game wood carvings by Blackfoot Indian John Louis Clarke (Man-Who-Talks-Not).

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