Monday, Feb. 21, 1938

Exploitation Plus

For the patrons (mostly Negroes) of Philadelphia's Nixon Grand Theatre, Manager Si Cohen last week was preparing a rare treat. During the run of Damaged Goods, a photoplay dealing with the ravages of venereal disease, he planned to give on the stage at each evening show one free Wassermann test. To 100 lucky coupon holders, less exploitational Wassermanns were to be available daily at nearby clinics.

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