Shifts

Last week, looking backward & forward at year's end, the press and radio industries made many a shift in personnel, four of which were noteworthy:

P:Boosted to the presidency of William Randolph Hearst's ten-station radio chain, the President's second son, Elliott Roosevelt, became a big man in the Hearst empire, charged with full and heavy responsibility for making money out of a $2,000,000 string of stations in Oklahoma City, San Antonio, Waco, Austin, Los Angeles, San Francisco, Baltimore, New York, Pittsburgh, Milwaukee. For two years Elliott ably managed Hearst's southwest network and only three months ago took charge of the West Coast outlets. In October (TIME, Nov. 11), Hearst's 27-year-old Radioman Roosevelt announced he would soon branch out as a radio commentator, but his new job may cramp his style and leave too little time for spieling.

P:P:Divorced last week from the book publishing house of Charles Scribner's Sons was Scribner's Magazine. Harland Logan Associates Inc. henceforth will publish Scribner's. Charles Scribner's Sons retain controlling interest in the new corporation, which soon will bring out a digest of radio programs. When 33-year-old Harland Logan became editor-publisher of Scribner's 15 months ago he applied all he had learned as Conde Nast and Macfadden consultant, lifted Scribner's face, streamlined its figure. In 15 months Scribner's 40.000 subscribers trebled.

P:"Father often said he felt at a disadvantage for having started in newspaper work at the top and wanted me to start at the bottom." When George Barry Bingham graduated magna cum laude from Harvard, he traveled two years, did a stint at Bingham radio station WHAS, then went humbly to work as police reporter on his father's Louisville Courier-Journal and Times. By the time Publisher Bingham became Ambassador to England in 1933, Barry Bingham was well on the way to the co-publishership he earned in 1935. Last week 31-year-old Barry Bingham, the late Ambassador's younger son, received the choicest journalistic bequest of the year--control of his father's prospering papers.

P:Freeman F. Gosden and Charles J. Correll (Amos 'n' Andy) last week made their 2,750th and last 15-minute broadcast for Pepsodent Tooth Paste, which since 1929 had paid them well over $200,000 a year for writing and acting their droll Negro dramatizations, and paid National Broadcasting Company $1,200.000 last year for radio time consumed. Messrs. Gosden and Correll have been teamed on the air for almost 18 years and theirs is the second oldest national radio program. This week Amos 'n' Andy went to work for Campbell's Soup on a 156-week contract at $7,500 a week.

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