"Names make News." Last week these names made this news:

As he had done practically every morning for the last 6,940, 78-year-old Wilhelm von Hohenzollern, onetime German Kaiser, began his 20th year of exile in The Netherlands by chopping wood.

Inheritor last January of $1,000,000, most of which "slipped through my fingers like quicksilver," Geraldine Spreckels Spreckels, 21-year-old great-granddaughter of the late rich Sugar Tycoon Claus Spreckels, signed a Warner Brothers contract as a feature player, hopes to play second lead to Bette Davis in Warners' forthcoming Jezebel. Cinemactress Spreckels is currently separated from her Cousin-Husband Adolph Bernard Spreckels Jr., whose third wife she is. Not to be confused with many & many another Spreckels kin, she will act under the name of Anna Johns.

The Bremen docked in Manhattan. On board were specially-ordered supplies of red carnations, English tea, barreled drinking water, Westphalian hams, steaks, cutlets, liver paste, and 1,049 passengers, some of whom had transferred at the last moment from cabin to tourist class. In a freshly refurbished suite (80-82) on A Deck had crossed not the two people who were to have made the voyage elaborately newsworthy and whose names still headed the official passenger list--Der Herzog und die Herzogin von Windsor--but Socony- Vacuum's Vice President Edwy R. Brown & wife of Dallas, Tex.

Slack-jowled Baron Erik Kule Palmstierna, 60, since 1920 Swedish Minister to the Court of St. James, let it be known he had resigned his post effective January 1. Reason: to devote full time to spiritualism, on which he has composed a book (Horizon of Immortality). London gossip said his decision was the result of mystic advice supplied him at a seance.

At Flushing, L. I., barrel-chested La Verne (John Montague) Moore, recently acquitted of seven-year-old robbery charges (TIME, Nov. 8 et ante), played in his first public golf match, for a child welfare charity. Came 12,000 oglers who overran tees, fairways, greens, bags, players, so confounded Golfer Moore-Montague that on the sixth hole his approach shot landed on a spectator's pate. The foursome--including Babes Ruth and Didrikson--gave up at the 9th, with Montague 2 down to Ruth.

Presiding over his radio program of incredibilities, Robert Leroy Ripley beckoned to the microphone a tubby lyric tenor who had played obscure cinema parts. Listeners heard a thin voice with forced higher registers pour out "O Pari-diso" from L'Africaine, one of the favorite arias of the late great Enrico Caruso. Announced Mr. Ripley: "You have just heard the voice of Enrico Caruso Jr.-- believe it or not."

The National Association of Accredited Publicity Directors named as No. 1 U. S. publicity man glum, poker-faced Charles ("Charley") Michelson, chief publicist for the No. 1 U. S. citizen. Said Franklin Roosevelt's pressagent at the Association's dinner in his honor: "There is an impression . . . that I sit at the President's right hand,* sharing his innermost thoughts, and that no Congressman or Senator can make a speech or take a drink without consulting me. Unfortunately, that picture is not exactly accurate."

*At White House press conferences, Pressagent Michelson sits to the rear and the right of the President.

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