"Loghead" Ahead

In Los Angeles in 1926 Brothers Allan and Malcolm Loughead incorporated as Lockheed Aircraft Co. because people mispronounced their name as "loghead." The Lockheed Vega presently rolled off their line, first of a series of single-motored speedsters which set many a record. In 1933 Lockheed developed the fast, twin-motored, ten-passenger Electra, which immediately became as much the darling of little airlines as the 14-passenger Douglas DC2 simultaneously became of big. When the Electra was launched, Lockheed had 200 employes. Last week the payroll was over 1,400, the plant had just been doubled and all factory hands given a 6-c--per-hr. raise. Reason: nearly 100 Electras have been sold in the U. S., Rumania, Poland, New Zealand, Yugoslavia, Cuba, Alaska, Venezuela, Mexico and England.

Last year Douglas launched the DC-3, a luxury version of the DC-2. Now abuilding is Lockheed's parallel to the DC-3-- the S-14, an eleven-passenger luxury version of the Electra. Last week Lockheed announced that the first eight S-14s had been ordered by Northwest Airlines, which bought the first Electra. In June the bigger, roomier S-14s will replace Northwest's present Electras on its 2,000-mi. run from Chicago to Seattle, give it the fastest fleet in the world--cruising at 224 m.p.h., with top speed of 249.

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