Monday, Feb. 01, 1937

Picayune 100

This week in New Orleans, the Times-Picayune (circulation: 116,673 daily. 158,-544 Sunday) joined the roster of 96 U. S. dailies more than 100 years old. A 274-page edition, a deal of civic celebration marked the stanch old journal's centennial. Once suspended by Union General Benjamin ("Beast") Butler, the Picayune was edited in its palmiest post-Reconstruction days by Mrs. Eliza Poitevent Holbrook Nicholson, who married the paper's publisher and then its business manager when he died. In 1914, the Picayune swallowed the Times-Democrat. The Times-Picayune, whose last great battle was with Huey Long, easily dominates the New Orleans advertising market, owns the evening States and has long called itself "The South's Leading News-paper."

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