"Names make news." Last week these names made this news:

Ordered to obtain an autographed pair of Governor Martin Luther Davey's shorts as an initiation stunt, Charles A. Fernald. Ohio State senior pledged to Delta Kappa Epsilon, first telephoned to get the gubernatorial size, then arrived with a new pair, proposed a swap. The Governor retired to a side office, obliged.

From Philadelphia, Board Chairman Lessing Julius Rosenwald of Sears, Roebuck & Co. dashed 200 miles behind a police motorcycle escort to Waterbury, Conn, to reach his son Robert, a 12-year-old student at Gunnery School, before Robert underwent an emergency appendectomy.

Spotting the name Oofty Goofty Bowman in the Racine, Wis. telephone book, newshawks incredulously rang the number. Oofty Goofty Bowman, 56, answered, readily revealed he had been named by his parents after an actor they used to know in Cleveland. Teased in his schooldays, he said the name no longer embarrasses him socially or in his work as a shipping clerk, exclaimed: ''By gosh, it's my name and I'm going to stick by it."

In Detroit, Negro Alonzo Brooks, 23, borrowed a car from his halfbrother, Heavyweight Joe Louis, to take Mary Deloach, 19, out riding. To amuse Mary, Alonzo showed her Joe's revolver, which unexpectedly exploded, wounded Mary's thigh. Speeding to obtain aid, Alonzo crashed into another automobile, wrecked both machines. Said Alonzo as police whisked his girl friend to a hospital, him to headquarters: "It's Joe I'm worried about."

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