Monday, Nov. 09, 1936
Home
To discover the type of home desired by the average U. S. citizen, Niagara Hudson Power Corp. lately questionnaired 250,000 customers in upState New York. From plans based on a composite of 11,000 replies, the big utility will build model homes as a promotional push. Last week ARCHITECTURAL FORUM which prepared and interpreted the survey, published its findings.
In the face of enormous publicity in behalf of modern style, emanating from glass, plumbing and building supply companies, from the architectural profession and its trade papers, from Hollywood in the form of a constant procession of modern cinema sets, the citizens of New York State plumped for Colonial. Only 11% expressed any desire for Modern.
For not more than $8,500 (not more than $2,000 down) they wanted a game room, laundry, vegetable cellar and automatic heating in the basement. Garages were considered standard equipment and a porch was rated high. On the first floor they wanted a den, kitchen, large living room, medium-sized dining room, lavatory. On the second they wanted two double bedrooms, one single, two baths, six closets. Insufficient closet space ranked first as pet peeve against present housing, insufficient electric outlets second. Most desired feature: a fireplace. Most original desire: an aviary.
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