$800 Packard

In Detroit last week 4,000 Packard dealers and distributors from all over the U. S. assembled for an infusion of inspiration. A barbecue dinner was served in a huge circus tent. President Alvan Macauley announced that Packard sales for the first eight months of 1936 had been 43,459 cars or 70% above a year ago. And on display, along with the Packard Twelve, the Packard Super-Eight, the Packard Eight and the Packard One-Twenty, was a brand new Packard Six with a 115 in. wheelbase priced to retail in the $800 class. This latest and cheapest addition to the Packard line is scheduled for delivery in a few days.

While the new Packard was born last week, the old Reo died as a passenger car. After four years of heavy deficits, Reo's President Donald E. Bates announced that henceforth his company would manufacture only Reo trucks and commercial vehicles.

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