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Mrs. Irene Castle McLaughlin, famed pre-War dancer who has become Chicago's most militant champion of abused animals, sailed for Europe last week. Few days later, to advertise his firm's Ideal Dog Food, President Thomas E. Wilson of meatpacking Wilson & Co. unveiled on Michigan Boulevard a billboard containing six live Boston terriers.

President Wilson was taking no surreptitious advantage of Mrs. McLaughlin's absence. His unique sign, situated beside the Palmolive Building at swank Delaware Place, had been approved in advance by Chicago's Anti-Cruelty Society. The barkers for Ideal Dog Food were housed in a 26-ft.-wide shed with triangular glass front projecting from the sign's centre. To keep them comfortable there had been installed $6,000 worth of airconditioning. There were also a 30-gal. water tank, blue-lighted kennels, a drinking fountain, awnings, Venetian blinds, sleeping quarters for an attendant in the rear. Only pedigreed dogs--to be furnished free by members of the Midwest Puppy Match Association-- will be displayed. Occupants will be changed weekly. Last week's Boston terriers were to be followed by German shepherds, then Irish setters, schnauzers, Kerry blue terriers, chows.

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