Monday, Jan. 27, 1936
Airlines Associated
Because the Aeronautical Chamber of Commerce is dominated by manufacturers, all the scheduled airlines in the U. S. last week withdrew from it, formed a new body called the Air Transport Association of America. Its purpose: Coordination of schedules, credit, advertising, buying power, engineering data. Its president: Colonel Edgar Staley Gorrell.
A baldish, hard-driving man of 44, Colonel Gorrell was graduated from West Point and Massachusetts Institute of Technology, went to chase Pancho Villa in Mexico as adjutant of the ist Aero Squadron. In the War he fought on all five fronts, became Chief of Staff of the A. E. F. air service, one of the youngest men in U. S. Army history to win a colonelcy. Awarded many a medal, he served at the Peace Conference, quit the Army in 1920 to work for Nordyke & Marmon Co. Joining Stutz Motor Car Co. in 1925, he became president in 1929, resigned last August.
Getting ready to move his wife & child to his new headquarters in Chicago, President Gorrell last week explained his job: "We want to eliminate competition between airlines ... to cut expense . . . to progress. As an example, we want to build a new ship to carry 40 passengers that will completely outclass all present ships. That project would take half a million dollars. If we can get together on it, we can do it much more cheaply."
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