"Names make news." Last week these names made this news:

London publicity agents easily persuaded helpful Queen Mary to attend, in the space of a fortnight, the cinema premieres of The Ghost Goes West (see p. 57) and George Arliss' The Guv'nor.

Rumania's Crown Prince Michael, 14,

traveled across the Balkan Peninsula in his royal train to hunt ducks with Yugoslavia's King Peter, 12.

In the drawing room of Lawrence P. Fisher, President of Cadillac Motor Car Co., Detroit's seven shy, body-building Fisher Brothers seated their mother in a high-backed armchair, posed for their first picture together (see cut). Famed for their family loyalty, the Fisher Brothers are especially solicitous for white-haired Mrs. Margaret .Fisher. Starting with Brother Fred on Sunday, each has a special evening on which he pays her a weekly call. Last week Mrs. Fisher had a birthday. Present at a reception in Brother Lawrence's house, largest of the seven large Fisher houses, were three Fisher sisters, 60 Fisher relatives, 90 other guests. In the pillared ballroom. Mother Fisher beamed upon a six-tiered. pink-&-white birthday cake topped with 79 candles. California's white-haired Representative John Steven McGroarty, poet laureate of his State and Congressional marshal of the Townsend Plan, lost his $100 overcoat in the House cloakroom. Cried he:

"There's a robber in the House--or maybe in the Senate." Publisher Will Rogers Jr. gave Patricia Ziegfeld, whose late father started the late cowboy humorist to fame in the Follies, a job as cub reporter on his Beverly Hills (Calif.) Citizen. Miami Beach lifeguards spied a porpoise-like swimmer going down for the second time, hauled safely ashore Massachusetts' Senator David Ignatius Walsh, 63. Chirped a radio announcer at the Democratic National Committee meeting in Washington: "I also see among other distinguished guests Mr. Jesse James of the RFC." Said RFChairman Jesse Holman Jones: "I have frequently been called that."

Applying for a pistol permit, Lawyer Charles Clyde Pettijohn, general counsel of the Motion Picture Producers & Distributors of America, town councilman of Harrison, N. Y., gave as character references Franklin Delano Roosevelt, Will Hays, J. Edgar Hoover and George William Cardinal Mundelein, got the permit.

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