Valuable Hearst

Off to the U. S. to boom sales of Japanese goods last autumn went a trade mission sent by the Osaka branch of the Japan-American Trade Council. Last month the mission returned to Japan, gave an account of its trip which Trans-Pacific, Tokyo English-language newspaper, reported as follows: "Attacks by the Hearst papers were largely responsible for the great success of the trade mission. . . . The mission returned to Yokohama last week on the President Lincoln with the statement that Hearst papers continually criticized Japanese goods as cheap and shoddy. But the people of the United States apparently wanted cheap goods and the [Hearst] campaign against them resulted in a tremendous volume of inquiries. The attacks were exceedingly valuable publicity, which the mission could not possibly have bought for itself." Currently receiving "exceedingly valuable publicity" which they could not possibly buy for themselves are Japan's No. 1 Christian, Dr. Toyohiko Kagawa, whom the Hearst Press is crying down as an "alien propagandist"; and the Most Rev. William Temple, Archbishop of York, whom Hearstpapers have trailed with a running fire of vituperation as "another meddlesome British propagandist" who ''should stay at home--and if necessary, BE KEPT IN CONFINEMENT."

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