Polo Publisher

When the late Will Rogers was informed that his son & namesake planned a newspaper career, he grinned: "They'll probably put him on the street selling papers."

Will ("Bill") Rogers Jr. attended Stanford, ran the student weekly, got his

A.B. last June. Last week, while his sister Mary was making news in Manhattan by opening in a new play (see p. 58), Son Will made news in California by becoming a full-fledged newspaper proprietor at 23. For $75,000 he purchased 75% interest in the Beverly Hills Citizen, a small weekly devoted chiefly to social news. Publisher Rogers plans an immediate subscription drive, thinks he can double the paper's circulation (3,000) in a year, may eventually make it a daily. He plans to write no column, was persuaded to abandon editorial innovations. Friends give him six months' active charge, predict he will thereafter return to polo.

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