Advt. Ailments

Thirteen years ago Listerine's admen made the U. S. public halitosis-conscious. Since then newspaper and magazine advertising pages have been smeared with warnings of strange afflictions discovered by copywriters. Last week Printers' Ink counted up 93, of which 63 directly concern the human body. Nineteen afflict the skin, 13 concern the oral cavity, eight visit the digestive tract. Counting five bad-breath plagues included in the oral category, twelve have to do with nasty smells.

In the last five months, Printers' Ink observed, a rash of 26 new epidemics broke into advertising. The newest ones:

Acid Mouth. . . . . . . Pebeco Toothpaste

Acid Skin. . . . Phillip's Cleansing Cream

Armhole Odor. . . . . . . . . . . . . . . Odorono

Cathartic Habit. . .Fleischmann's Yeast

Clogged Pores. . . . Woodbury's Powder

Coated Tongue. . .Pepsodent Antiseptic

Conversation Lines.Du Barry Cosmetics

Crepey Throat. . . . . Frances Denney

Herbal Throat & Neck Blend

Dated Skin. . . . . . . . Lady Esther Cream

Diaper Odor . Lux

Dirty Linen Skin Lady Esther

Fading Skin Dreskin

Flour Face Mello-Glo Powder

Foot Fag Vitality Health Shoes

Housework Hands Araby's Hand-Veil Ironing Board Back

Easy Washing Machine

Lipstick Parching Coty Lipstick

Monday Blues Oxydol

New York Jitters Sanka

Night Time Nerves Ovaltine

Paring Knife Finger Tip Knife

Piggie Hair Bristles

Dauffe Hair Remover Pocketbook Panic. . . . .Talon Fastener

P. M. Fatigue India Tea

Wash Day Jitters

Easy Washing Machine Yellow Stain

Kentucky Winners Cigarets

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