"Names make news." Last week these names made this news:

President Dixon Ryan Fox of Union College, at a Rotary Club conference in Rye, N. Y.: "The ideals of the average American may be summed up in two sentences: 'A full dinner pail' and 'The ability to show a full garbage pail.' "

"President Hoover let Prohibition slip through his fingers. He was a traitor then and he is a Judas Iscariot now. . . . Why doesn't he do something now?" asked Dr. Clarence True Wilson, plaintive, goateed secretary of the Methodist Board of Temperance, Prohibition & Public Morals.

Mr. & Mrs. Herbert Hoover entered their Norwegian elkhound "Weegie" in the pet parade of Palo Alto's Spring Festival.

Cast in the role of smooth-shaven George Washington in a Philadelphia pageant, Pennsylvania's onetime (1922-27) Senator George Wharton Pepper shaved off his grey-bristle mustache, promised to let it grow out after the pageant.

Mrs. Calvin Coolidge bobbed her hair.

Into Churchill, Man., at sunset one evening, strode a young (24) adventurer named Dave Irwin. Blond, husky Adventurer Irwin was finishing a 2,600-mi. dog-team trip from Aklavik, on the shore of the Arctic Ocean. In 1931 he set out from Alaska to help Herdsman Andy Bahr drive 3.000 reindeer across Northern Alaska and the Mackenzie River Delta to Canada (TIME, Jan. 7).* Quarreling with other drivers two years ago, he packed up a sledge, mushed off eastward alone. By dint of catching fish bare-handed to feed himself and his dogs, he reached the North Magnetic Pole on Boothia Peninsula last summer, photographed it, started South. A mosquito bit his left arm which swelled, became useless. Game was so scarce he had to lie on his back, lure seals, which he munched raw, by waving his feet in the air. Three dogs froze and Adventurer Irwin lashed himself in the traces to pull the sledge. One day he fell through the ice, twisted his knee. Starving, he killed a dog, ate it. became deathly sick. Two days later he reeled into an Eskimo village where trappers from Baker Lake found him. First thing Adventurer Irwin wanted last week was a telegraph blank. Said he: "I guess Mother is worried about me. Mail has been a bit uncertain."

Burly, whimsical Author Christopher Morley was appointed Honorary Night Watchman of the Columbia University Press. Salary: 2 -c- per year. Said Watchman Morley: "It will certainly be a lot easier than Al Smith's job as Honorary Night Superintendent of the Central Park Zoo."

* Three months ago Herdsman Bahr delivered the reindeer, reduced to 2,300 head, to the government station on the Kittigazuit Peninsula.

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