Catalog, Prices

Catalog Prices

Out of Chicago last week rumbled 102 freight cars carrying 3,000 tons of one of the most widely circulated catalogs on earth. One-third of the total issue of Sears, Roebuck & Co.'s Spring-Summer number, it was the biggest single shipment of printed matter the railroads had ever handled in two days.

To boost rural buying, Sears had slashed prices an average of 15%, with biggest reductions in dress goods, curtains, blankets, linens, piece goods. That brought Sears' price scale about on a level with Montgomery Ward which cut prices an average of 6% fortnight ago. Apparently the two biggest mail order houses in the land were convinced that retail prices would not rise for some time.

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