At Palm Springs, Calif. Mrs. Nellie Coffman runs the expensive Desert Inn to which tired film actors and actresses often go for a quick rest. Mrs. Coffman found that riding horses was not so popular with her famed guests. Riding requires a warm and weighty costume, and many a Californian finds clothes a nuisance. So Mrs. Coffman sold some of her horses, put bicycles in the empty stalls. Film stars soon began to wheel madly around & around Palm Springs. Bicycling became a raging West Coast fad, spread rapidly to the East. Thus was born last year's bicycle boom which dropped unsought into the laps of U.S. bicycle makers. In the middle of the 1890's when Daisy Bell ("But you'd look sweet on the seat of a bicycle built for two") was a song hit, 1,000,000 bicycles was a normal year's production but last year's production of some 350.000 looked mighty fine to the cycle trade.

Last week it was clear that bicycles were still booming. First quarter production was 68,000 against 32,000 in the same period of 1933.

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