"Names make news." Last week these names made this news:

A Hollywood film sequence in which he was required to puff a pipe made non-smoker Will Rogers so ill that production had to stop until some cubebs (medicinal cigarets used for asthma) could be procured.

A minor role in Dark Victory, a new play by George Brewster Jr., was ably played at a New Haven tryout by Tallant Tubbs, 36, wealthy San Francisco ropemaker who in 1932 was defeated for the Senate in California by William Gibbs McAdoo. As a socialite playboy Actor Tubbs pops on & off stage trying to con sole a beauteous Parkavian heroine after she is stricken with brain trouble, loses zest for her customary pleasures. "I'm giving the role everything I've got," said Actor Tubbs.

The city of Cleveland mailed a check for $4,068 to John Davison Rockefeller Sr. as a penalty for selling two strips of Rockefeller Park, exchanging another strip for a piece of land belonging to the Catholic diocese, in violation of its agreement with him.

In Manhattan's St. Mark's-in-the-Bouwerie, Pastor William Norman Guthrie was celebrating the "Christian Office of the Children of the Zodiac," a memorial service for the late Astrologist Evangeline Adams. As the congregation sang a hymn, Dr. Guthrie lit a Eucharistic candle. His surplice sleeve brushed against a row of lighted candles, flared up. The congregation stopped singing, resumed again as Dr. Guthrie, with little help, slapped out the blaze with his hand.

Successful as the coach of the Sing Sing football team, John Law, captain of Notre Dame's 1929 team, accepted a position as confidential clerk of Sing Sing's Warden Lewis Lawes.

Francis David Langhorne Astor, 21, undergraduate son of England's Lord & Lady Astor, who two years ago passed his Oxford vacation working on a collective farm near Moscow, joined the British Labor Party.

Riding in a drag hunt near her estate at Aiken, S. C. was U. S. polo's gallant, white-haired Matriarch Louise Eustis Hitchcock, 68, mother of "Tommy" Hitchcock Jr., longtime No. i U. S. poloist, aunt of George Herbert ("Pete") Bostwick, No. 1 U. S. steeplechaser. Hot on the trail of her baying beagles. Matriarch Hitchcock urged her mount to a stiff hurdle, was catapulted to earth when it faltered and fell. Fully conscious, she was carried to her home, where doctors found that two broken neck vertebrae had partly paralyzed her right arm, completely paralyzed her right leg. Said her daughter : "Mother is resting well and making fine progress." Bound for Doom, to attend his grand father's 75th birthday party, Louis Ferdinand von Hohenzollern, Prince of Prussia, stopped off in New Orleans. Greeted at Shushan Airport by its hostess, Anne Robertson, pretty blonde debutante, Prince Louis Ferdinand forgot his formal engagements, went off with her on a round of parties.

On his 60th birthday, Alfred Emanuel Smith said to his friends: "I plan to retire when I'm 90. I hope to God I live that long. I feel like it today. . . . The only thing that makes me feel so old is seeing so many grandchildren [eight] growing up."

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