Semi-Nude Royalty

Sirs:

As a reader of and as an enthusiast about TIME, I want to take you to task for publishing on p. 28 of the Oct. 9 issue a picture of Franklin Delano Roosevelt Jr. I think that TIME shows decidedly poor taste in publishing a semi-nude picture of the President's son, when the boy has particularly requested that he be let alone, and that this photograph be not used. This is the type of thing expected from the racy tabloids, but not of your magazine. Even newspapers like the Times and the Herald Tribune did not publish this picture, although they did carry articles about the incident.

In England, it would not be possible for any newspaper to publish this sort of picture of any member of the Royal Family. Over there there is no law covering this subject, just courtesy and decency.

H. C. HALLEY

New York City

Junior Roosevelt's objection to being photographed was based on modesty, not for his nakedness but lest his friends think he rated himself a Great Oarsman. Newspapers like the New York Times did print the photograph; they saved it for their Sunday rotogravure editions.--ED. "Duke's Growing Pains" Sirs:

I am enclosing an editorial which appeared in the current issue of Charity and Children, a religious newspaper published by the Baptist denomination of North Carolina, in which comment is made regarding an article which appeared in TIME, Oct. 2 under the head of Education. . .

MARSHALL I PICKENS

Charlotte, N. C.

Said Charity-and Children:

TIME, the well known and brilliantly edited magazine, seems to us to violate its keen sense of fairness when mention is made of Duke University. In its issue of October 2 under the head of Education, it is unfair to Duke. These three statements are made in the article. "Eight-year-old Duke University near Durham, N. C., announced the beginning of its 98th year.". . . "Harvard University entered its 298th year." . . . "Princeton University opened its 187th year." The three universities all date back to their humble and modest beginnings. Duke began 98 years ago as York Academy, then Trinity College and more recently Duke University. Harvard began as Newton's College, changed to Cambridge College, again to Harvard College and finally to Harvard University. Princeton had its inspiration in Log College and its founders established it as the College of New Jersey, removed to Newark and later to Princeton. It only became Princeton University in 1896. Mention was made of "jealousies and squabbles" in the faculty of Duke but no mention was made of the more than one hundred years of squabbles in Harvard: and even President Wilson's administration of Princeton was not altogether balmy. Duke, Harvard, Yale and

Brown are all named in honor of the men who endowed them. If Duke suffers from growing pains there is nothing new in that. History has a way of repeating itself. Duke is young, even counting every one of her 98 legitimate years, but she will get over that in a century or two.

Dollfuss' Breakfast

Sirs: TIME, issue of Sept. 25, under title Austria, errs in details in otherwise excellent article. Bundeskanzler Dollfuss did not earn ". . . the Edelweiss embroidered collar tabs, the capercailzie plumes of a First Lieutenant." He did. however, earn the two silver stars of a First Lieutenant. Stars on the collar tabs denote rank in the Austrian army. Edelweiss and "caper-cailzie" plumes are an integral part of the 14th Army Corps, the Edelweisskorps, H. Q Innsbruck, Tyrol, of the old Imperial & Royal Army. . Peasant upbringing and uncertain antecedents were no handicap to promotion to First Lieutenant in the "extremely aristocratic army of Franz Josef." Requirements were high school diploma, successful completion of officers' training school, about 20 months in the front. But Dollfuss earned distinction by winning the "Verdienstkreuz," Cross of Merit, a decoration given to subalterns for outstanding deeds of valor only. . . . As an Austrian, I had yet to hear of an Austrian's breakfast consisting, of all things, "of a bowl of potato soup with whipped cream." If Kanzler Dollfuss prefers this kind of morning repast, his taste is unique and, therefore, news. But is TIME sure of its potatoes? . . . TIME generalizes, as it is sometimes wont to do, as to "limp handshake of most Austrians." Let me assure TIME that limply shaking hands is equally bad form in Vienna as it is in Keokuk, Iowa. An Edelweiss to you for "Eve of Renewal," barring minor details, the best write-up of contemporary Austrian conditions I have seen. R. H. STIEPOCK

Detroit, Mich.

TIME did not mean to imply that the potato soup & whipped cream with which Chancellor Dollfuss bulwarked himself after a night of fasting & prayer was his usual breakfast. It is his favorite dish. On milder mornings he takes a standard Wiener Fruehstueck--coffee with whipped cream, crescent rolls (Kipfel), jam, one boiled egg.--ED. Ethical Bacardi Sirs:

In TIME for Oct. 9, under the caption Business and Finance appeared a few paragraphs with reference to Cia. "Ron Bacardi" S. A., popularly known as Bacardi.

As a member of the Bacardi family and as the representative of the company in the U. S. of America, I beg to correct certain statements and comments which you have published. You refer to 16 living grandchildren and their various null as liking to have hand in running the Santiago distillery and say that "as soon as a distributor was certain he had landed the agency, he would discover that another Bacardi was dickering with another distributor." This is far from the truth as all negotiations were handled directly with the president of the company or with the undersigned as his New York representative. Your article is correct insofar as it states that "nearly every distributor has flirted ardently" with the company. Oilers of every kind have come to the company from bankers, distributors, jobbers, and specu-lators--many of whom offered to guarantee a sale of as high as half a million cases of ron within one year after the repeal of Prohibition. To all of these offers the answer was given that their proposal would receive consideration if negotiations then pending failed of consummation. At no time did the Bacardi Company enter into negotiations with more than one party at a time and your statement that "the Bacardis played one off against the other" is untrue and is most unfair to us. Our company has been in existence for nearly a century and we have endeavored to maintain it upon an ethical standard equalled only by the quality of its products. W. J. DORION Cia. Ron Bacardi S. A. New York City

Lanson, Martel, Cutty Sark

Sirs:

I note with interest an article in the Oct. 9 issue of TIME on p. 47 entitled "Liquor Scramble." It is my opinion that the list you published has a great many faults, and I realize that a complete list of agencies would be too much free advertising for those interested in the liquor business. However, I must say that you left out some of the most important ones and I am listing same below:

Alex D. Shaw & Co., Inc. Lanson Champagne Duff-Gordon Sherry "Old Bushmills" Irish Whiskey

Park & Tilford Martel Brandy Marie Brizard Cordials and last, but not least, the old firm of:

Bendiner & Schlesinger, Inc. which have been established since 1843, and have been doing one of the largest medicinal spirit businesses in the East all during Prohibition. Also, their analytical laboratory has lent their help and aid in analyzing spirits from the toxicological standpoint. Bendiner & Schlesinger, Inc. have secured the much sought after agency of Berry Bros, of London, who have been established since the XVII century as wine merchants, and at the present time are acting as wine merchants to the royal household of England. They produce such well known brands as "Cutty Sark" and "St. James's Blend" Scotch Whiskies, and are famous for their "London Gin."

JAMES F. SCHLESINGER

Bendiner & Schlesinger, Inc. New York City

Esquire Paid For

Sirs:

TIME ERRS BADLY IN STORY ON ESQUIRE MAGAZINE ISSUE OF OCTOBER SIXTEENTH STOP MENS STORES HAVE NO MORE INTENTION OF GIVING AWAY COPIES OF ESQUIRE THAN OF GIVING AWAY GARTERS SOCKS HANDKERCHIEFS OR ANY OTHER FIFTY CENT RETAIL ARTICLES STOP ESQUIRE IS SOLD THROUGH MENS STORES SIMPLY AND SOLELY BECAUSE IT IS A MANS PRODUCT AND MENS STORES ARE ITS MOST LOGICAL POINT OF SALE. . . . THERE IS NO BASIS ON WHICH A MAN CAN GET A FREE COPY OF ESQUIRE ON WHICH HE COULD NOT GET A FREE COPY OF TIME. . . .

ESQUIRE PUBLISHING CO.

Chicago, Ill.

Said TIME: "Esquire will go to newsstands as well as to smart men's shops, which can either give them away or sell them." This statement failed to make clear that Esquire's publishers are paid for each & every copy of the magazine distributed by men's shops.--ED. Dog of Another Color Sirs: I cannot resist the temptation to write and congratulate you on your remarkable little magazine TIME. I have lately received them in batches from my brother, and can vouch for the extreme accuracy of your English news at least; so I am confident that all your foreign news must be of the same level. Myself, I am a glutton for reading books, papers, magazines, nothing comes amiss. To me, but for its size, I've never come across a magazine which takes such a devil of a lot of reading, and you simply can't skip any. But what surprises me most is the circulation. A magazine the exact counterpart of yours published in London would have a circulation of three-quarters of a million in next to no time. I have always taken American newspapers with a large grain of salt and personally think ours far superior, but TIME is a dog of another colour altogether. Well, here's best wishes and I hope you soon have a much bigger sale, you surely deserve it. FRANK BYWELL

Horsforth, England

Burt's Conversations Sirs:

... In your pleasant review of my latest novel you make the statement that "In real life people never talk so wordily to the point." Are you sure of that? It is a modern and popular dictum, but I doubt it. I would like to make a dictaphone test. I admit that in crowded and busy places, New York, and so on, conversation is mostly reduced to a minimum, but even there it can be found, and, oddly enough, particularly among those whose novels are distinguished for shotgun brevity between characters. Investigate that point. As to the rest of the country, where there is more leisure, I am convinced from steady observation that people frequently talk at length and to the point. To some people this is boring: to others not, but that it exists and is real there is no question.

STRUTHERS BURT

Jackson's Hole, Wyo.

Refrigerator Costs Sirs:

TIME, Sept. 25, p. 13, presents interesting data concerning domestic power consumption and costs. Certainly 150 kilowatt hours is greatly above monthly current consumption of the average electric refrigerator. Edison Electric Institute estimates that the average electric refrigerator requires 600 kilowatt hours per year, or 50 kilowatt hours per month, Cost of operation in second bracket, T. V. A. rate structure -- $1.00 -- not $3.00. . . . As a very broad generality, it usually is safe to figure that the average refrigerator will require kilowatt hours about equal to the average lighting load in the average American home. By offering this correction, refrigerator manufacturers indicate their knowledge that TIME'S readers are many, thoughtful, great in their influence of public opinion. LOUIS RUTHENBURG Consultant Refrigeration Division National Electrical Manufacturers Assoc. Detroit, Mich.

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