"Names make news." Last week these names made this news:

Everyone in the world named William (or Guillaume, Guglielmo, Willem, Wilhelm, Guilielmus, Guillermo, Guilherme) was invited to an international Congress of Williams in October 1934 at St. Brieuc, France to celebrate the 700th anniversary of the death of St. Guillaume Pinchon, Bishop of St. Brieuc who in 1225 saved thousands from famine by functioning as Brittany's food dictator.

Coast guards at Shoreham, England, surveying a stormy sea, saw a white speck fluttering in the dusk. Three miles out they found weary-armed James Henry Thomas, Britain's Secretary for Dominions, tugging at an oar in a stalled motorboat with three fishing companions.

Montana's Senator Burton Kendall Wheeler was knocked unconscious, suffered concussion of the brain, a bruised leg and minor abrasions, when a rear tire blew out on the automobile in which he was driving with his family to Washington, tumbling it twice over into a ditch near Glasgow, Mont.

Motoring to the Capitol, Florida's Senator Duncan Upshaw Fletcher, 74, was cut and bruised when a truck collided with his automobile.

California's lanky Senator William Gibbs McAdoo & wife sailed for Europe. Asked whether there was any official significance in his proposed visit to Russia, Senator McAdoo replied: "Not a damn bit ... I am going as a U. S. Senator looking for information. I can never learn enough about things."

Appointed to succeed the late Marie Adrienne Anne Victurnienne Clementine de Rochechouart de Crussol, Dowager Duchess d'Uzes, as Wolf Lieutenant for the Department of Seine-et-Oise, France, was Baron Edouard Alphonse James de Rothschild, head of the Rothschild Bank in France, regent of the Bank of France, president of the Counsel of Administration of the Chemin de fer du Nord.

Motoring in Cannes, France, with her 2-year-old son Michael John was beauteous Atalanta Arlen (onetime Countess Atalanta Mercati), wife of Novelist Michael Arlen (Dikran Kouyoumdjian). A motorcyclist rammed into the rear of her automobile, was instantly killed. Forced to flee by a mob of Frenchwomen who cursed and threatened her, she was rescued by her husband and a British vice consul.

A thief stalked into a room on the 16th floor of a Milwaukee hotel, pointed a rusty revolver at its occupant, University of Wisconsin's sapient President Glenn Frank. He demanded the keys to Dr. Frank's baggage. Backing slowly away as the thief rummaged through his belongings, Dr. Frank got into his bathroom, slammed and bolted the door, shouted for help out the window. The thief fled, without booty.

For seizing and kissing a young woman in a railway compartment when the train went through a tunnel. Sir Leo George Chiozza Money, 63, famed economist, editor, originator of Allied shipping strategy against German submarines in the War, was fined -L-2 10s ($11.25) in Epsom, England.

After marching with other editors & publishers in Manhattan's monster NRA parade (see p. 12) Arthur Brisbane wrote in his Hearstpaper colyum: "Many had not walked so far, nearly a mile and a half, in long years. Roy Howard stood the trip well; Kobler not so well, he is making money rapidly and getting fat.*

"Joseph Medill Patterson, who rarely appears, looked bored but patriotic. He didn't mind the walk for he had marched in the big war with an artillery outfit.

"Herbert Bayard Swope,/- chin pointed up, looked exactly like the youth that kept saying 'Excelsior' on his way through the Alpine village, only more earnest, fiery and brave."

Asked how he looked and felt in the parade, Editor Brisbane, 68, replied: "I wasn't tired, because I exercise constantly, breaking in young horses and chopping down trees. . . . We all perspired a good deal. . . . Life is one long procession, anyway. . . . Future processions will be in the air, thousands of airplanes, wing to wing."

Editor Brisbane took along his young son, so he could "see what New York looked like from the streets. Young people nowadays only see it from car windows."

*Publisher Alfred John Kobler of the Hearst tabloid Mirror made a fortune as president of Hearst's rich American Weekly. The Mirror, long a money-loser, is supposed now to be out of the red.

/-Cyclonic onetime executive editor of the New York World.

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