"Names make news." Last week these names made this news:

At the World's Fair, newsphotographers cornered General Italo Balbo and Mrs, Morton L, Schwartz, Manhattan socialite whose command of Italian gave her an advantage over other hostesses and enabled her to monopolize him both in Chicago and on Long Island. Cameramen barked: "Look this way, General. . . . Hold the lady by the arm, Mr. Balbo." General Balbo grinned, replied: "Nuts!"

Into the Hollywood Legion Stadium to see some boxing matches stepped jaunty, garrulous Walter Winchell, gossip colyumist for the New York Mirror. Up from his ringside seat jumped Mammy-Singer Al Jolson, whose big-eyed wife, Ruby Keeler, had started to whimper at the sight of Winchell. Smack went Jolson's fist and down went Winchell. Smack went Jolson's other fist and down went Wrinchell again. After other spectators, including a woman who wielded her sharp-heeled slipper, had driven Jolson off, word buzzed through the excited audience that Ruby Keeler was upset because Winchell's new scenario, Broadway Through a Keyhole, was supposedly based on her career. (She used to tap-dance in the night club of the late Larry Fay, Manhattan gangster slain last winter.) Post-bellum comment:

Jolson--My wife got sick when she saw Winchell. . . . That man's made a nervous wreck out of her. . . . I saw red!

Winchell--Jolson hit me once, and that was on the side of the neck. The guy who sent me down hit me from behind and I know who it was and who hired him to do it. . . . But it's all right. Besides being great publicity for me, it's good for Al, who needs it. . . . Al won't find anything to worry about in the picture. It makes the actor out a great guy. He's a chump if he doesn't play the lead in the piece. . . . I'll shake hands with Al after I've had some more publicity--and not until then.

Jolson (leaving Hollywood "for the last time")--If I ever see that fellow again I'll let him have it. I'm still mad; good and sore, in fact.

Back on his job as a Ford salesman in Detroit was Prince Louis Ferdinand von Hohenzollern, 25, second in succession to the German throne since his brother Wilhelm married a commoner (TIME, June 12). Salesman Hohenzollern spent most of a six-month vacation in Doom, Holland, failed to sell a Ford to the ex-Kaiser, who calls him "our little American." Said he: "Grandpa certainly is keen about your President Roosevelt."

Bernard Mannes Baruch sailed for France to "boil some of the wickedness out of me" at Vichy. Said he: "I'm not going to London because if I did some one would twist it around and call me a delegate, a prophet or something." Asked what he thought of the phrase "Assistant President" applied to himself, he replied: "____ ____.* Now let's talk of something else." A reporter asked him about his reputation as an eater of okra. "Ah, okra!" said Statesman Baruch. "Okra is never good unless it breaks like a cracker!"

Winner of the hog-calling championship at an Arkansas county fair was Harvey Crowley Couch, R. F. C. board member. Asked how he won the medal, he said: "The 'sooey' system. I used to 'sooey' home the hogs on my father's farm when I was a boy. There's a knack to the 'sooey' of course, and the 'cooey' and these newfangled calls can't approach it, once you've got it down."

After Playwright Marc Connelly (The Green Pastures) & wife were refused permission to enter Russia with a group of tourists which included Edna Ferber, Ralph Pulitzer and Sugar Heiress Dorothy Spreckels, the Soviet Foreign Office investigated, admitted a misunderstanding, ordered the Connellys be let in at once.

A defective transformer brought all passenger elevator service to a dead stop in New York's' 77-story Chrysler Building, marooned 14 passengers in cars between floors. In the crowded main floor lobby Landlord Walter P. Chrysler waited 25 min. while mechanics tried to fix his elevators, finally ascended to his office on the 56th floor in a slow-moving freight elevator. Hugo C. Leuteritz, communications engineer of Pan American Airways, would not wait, stomped up 59 flights to his office.

In Genoa for a visit, Monsignor William Eugene Cashin of Manhattan, one-time Chaplain of Sing Sing Prison, found himself "encumbered with a guide and interpreter. I may say that he wished himself on me. He spoke fair English, called me Father Cashin and generally acted as though he knew me. His face was familiar and in checking up I found he used to be one of my boys in Sing Sing, where he used to attend mass and go to confession. Alberto was his name. It seems that he was declared an undesirable alien when he got out of Sing Sing and was deported. Think of me meeting an ex-convict from Sing Sing in Genoa!"

Virginia's Governor John Garland Pollard, who a few years ago won a Florida beauty contest, received the following letter:

"Governor Pollard: For God's sake keep your face out of the Times-Dispatch. You look worse than the devil. "Yours truly, "C. W. Williams"

From his island home in Prinkipo, Turkey, Leon Trotsky, famed Soviet exile, sailed for Italy to consult doctors, planned to reside permanently in southern France thereafter.

Franz von Papen, Vice Chancellor of the German Reich, home from Rome where he signed a concordat with the Vatican, made pilgrimage to the ancient Cathedral of Trier to venerate Christ's seamless coat* at the first services held for that purpose since 1891.

* Profanity deleted.

* The coat for which the Roman soldiers gambled while Christ was dying on the cross. It is supposed to have been found near Jerusalem about 330 by St. Helena, mother of Emperor Constantine. At Trier it is displayed on a white satin, gold-embroidered cloth. To it are ascribed many cures, especially of lameness.

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