Personnel

Last week the following were news:

Charles Francis Adams, President Hoover's retiring Secretary of the Navy, president-elect of Boston's ancient Athenaeum (library--see p. 20), was elected to the board of American Telephone 6 Telegraph Co. from which he resigned in 1929 after serving 17 years. Secretary Adams was appointed to the advisory board of Boston's Massachusetts Investors Trust last December, accepted a trusteeship in Century Shares Trust last month. As everyone expected after President Walter Sherman Gifford's near-promise in the annual report, A. T. & T.'s board last week declared the regular $2.25 quarterly dividend.

James David Mooney, president of General Motors Export Co., was re- elected president of American Manufacturers Export Association. Onetime reporter, onetime assistant editor of American Machinist, Mr. Mooney entered General Motors as assistant to Alfred Pritchard Sloan Jr. He was put into its Remy division, jumped to president, then shifted to general manager of the export division. When he became head of the export division in 1922, GM was selling abroad about 20,000 cars a year. By 1929 he had shot this figure to nearly 300,000, was selling cars from 23 export centres to nearly every country in the world. Exporter Mooney spends most of his time inspecting his domain. A round-the-world trip is almost a yearly chore. He is 49, Irish, restless, athletic, enthusiastic, popular. He is in London as much as he is in the U. S. Though he speaks no foreign languages, he staffs his offices as far as possible with native labor, respects native customs. He knows that a maroon car cannot be sold in Japan because that color is reserved for royalty, that yellow means mourning to the Chinese, that green is bad luck to the Indian. He has a home in Oyster Bay, N. Y. from which he commutes on his sporadic visits in a speed boat. He likes to drive an automobile as fast as it will go.

On the subject of high tariffs he releases frequent blasts to the Press. He naturally wants to see all trade barriers leveled, believes the U. S. should consume at least $900,000,000 more of imported goods than it does so that other nations could pay their debts and buy more GM products. At present he is wangling for a monopoly from Persia's Reza Shah Pahlevi.

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