Double-Quick March

Voice: Operator, please give me Western Union. . . .

Operator: One moment, please.

New Voice : Western Union !

1st Voice: I want to enter a year's subscription for TIME, The Weekly Newsmagazine.

W. U.: Yes, sir. your name?

Voice: Porter Hall.

W. U.: Address?

Voice: 130 West 44th Street, New York City.

W. U.: Thank You. We will deliver this week's issue of TIME to you within 24 hours. The publishers will send you a bill for $5 later.

Thus last week, at the conclusion of "The March of Time" radio broadcast, was enacted for radio listeners a new method of subscribing for TIME. The announcer further explained: "That's all there is to it. Pick up your telephone now and phone Western Union. . . . They are ready for your call; they will do the rest. No matter where you live, your copy of the issue of TIME from which you have heard tonight's scenes re-enacted will come to you by Western Union within 24 hours. There is no extra charge for this special service. TIME MARCHES ON!"

Throughout the U. S., 2,875 Western Union offices were primed to handle orders, relay them to TIME'S publishers the same night, dispatch newsstand copies to callers.

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