Rockefeller on Begging

In the sweet uses of Charity, few men are more versed than John D. Rockefeller Jr., good Baptist. None knows better than he that it is more blessed to give than to beg. Last week, having himself given $35,000 to a Jewish charities campaign in Manhattan and, with the Rockefeller Foundation, $1,050,000 to the Emergency Unemployment Relief Campaign, he delivered a little lecture on the begging phase of Charity to a luncheon for relief workers. Said he:

"It is not an easy thing to solicit funds. Perhaps I have done that sort of thing more in my life than most people and, on the other hand, I have had considerable experience being solicited myself. Viewing the picture from both sides, there are three things ... for a solicitor to remember and do. "First, of course, to be able to state the purpose of the solicitation and give the essential facts. . . . Second, to be able to state what the gifts of other people are. Each one of us likes to know what other people in our group, or our kind, are doing. And third, to state what the solicitor hopes the prospect will give. . . . Don't tell your prospect what you actually think, yourself, he will give. Tell him very in directly and without too much emphasis what you hope he will give. It has always been very helpful to me, on both sides of the picture, to use that technique and I recommend it."

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