20

Reputation for omniscience among 40,000 subscribers has proved costly to United States Daily, the careful, colorless chronicle of official news of the Federal and 48 State Governments printed daily in Washington by David Lawrence. Subscribers have made a practice of requesting special, thoroughgoing reports of conditions affecting their private interests--transportation, marketing, taxation, insurance, oil production et al. To the extent of the paper's facilities Publisher Lawrence has tried to meet, such requests, either by printing the reports when space permitted or sending individual replies. The problem of keeping production costs in line with income has now, he says, necessitated a change in policy. Last week he announced a new scheme effective at once:

The U. S. Daily's special reporting services will be performed by a new unit in its organization called the Bureau of National Affairs. Subscription to the Bureau and to the Daily will be inseparable at $50 a year. The Daily alone used to cost $10 a year. Single copies of the Daily are upped from 5-c- to 20-c-. For $50 the subscriber will hereafter receive: 1) the Bureau's weekly pamphlets interpreting "current trends of government action" as they affect the business of the individual subscriber; 2) David Lawrence's Weekly, a pamphlet written by Publisher Lawrence who "will penetrate the maze of activities of government . . . plot the trends of legislative action and politics as they affect the business structure of the country . . . take you behind the scenes in Washington"; 3) service of obtaining promptly copies of Government documents, statistics, legal decisions etc., etc.; 4) the U. S. Daily unchanged. Publisher Lawrence explains that only new subscribers will be affected; old subscriptions will be fulfilled to expiration. With its rate of 1,500 expirations per month, he feels that the Daily can stand whatever diminution its subscription list may feel, in the face of quintupling the price to those subscribers who remain.

This file is automatically generated by a robot program, so reader's discretion is required.