Five-Cent Foam

Because five cents used to be the price of a good glass of beer and because there are more loose nickels than dimes in present-day pockets, Editor Warren B. Cody chose that price last week for his new magazine Beer. No dilly-dallyer, Beer goes straight to the point: the cover shows an unmistakable glass of foaming lager on a red background. Its slogan shouts WE WANT BEER! Its publishers are housed in the same building with the New York headquarters of the We Want Beer Association Inc. A score of thirsty articles and beer-slopped cartoons attest a similar need of quenching.

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