Race Daily

There are in the U. S. more than 100 Negro weeklies, semi-weeklies & thrice-weeklies, but of many efforts to establish and maintain a Negro daily none has succeeded. Discerning Negro editors recognize several reasons, 1) In large cities big department stores do not want Negro trade, would not advertise in a Negro daily. 2) White dailies widely cover the Negro field. 3) Most neighborhood stores are slow to advertise anywhere, would choose a Negro paper last. In the face of such obstacles the Atlanta World last fortnight stepped up its publication from thrice-weekly to daily, proudly declared itself the only Negro daily in the world, "the supreme achievement of Negro journalism."

Among Negro journalists the World ("Dixie's Standard Race Journal") is known as "a good little sheet." Its circulation of 14,000 is exceeded by at least ten other Negro papers. Editor William Alexander Scott Jr., 29, founded the Atlanta World four years ago, founded also Southern News Syndicate serving thrice-weekly Worlds in Memphis, Birmingham, Columbus (Ga.), Greenville (N. C.). Like all other Negro papers it concerns itself solely with news of or affecting Blacks. In its first daily issues it exhorted its readers to vote against the recall of Atlanta's Mayor James Lee Key (TIME, March 28) because he had supported bond issues for Negro schools. In general its news policy is more conservative than others; it does not play up crime or scandal. First issues varied between six and eight pages including a page of incredibly crude comic strips.

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