"Names make news." Last week these names made this news:

From his huge ranch at Larkspur, Colo. Robert Patterson Lament Jr., son of the U. S. Secretary of Commerce, started for Moscow. He had been offered the job of straightening out Red Russia's cattle industry, at $50,000 a year. Rich, "Bob" Lamont was not tempted by the salary. But the problem of rehabilitating Russia's livestock (which has suffered because peasants slaughtered their beasts rather than turn them over to the collective farms) "is so tremendous that any stockman could not help but be interested."

In Washington's zoo a six-year old gorilla named N'Gi&* lay ill of a severe chest cold. Because no gorilla had ever lived to maturity in captivity doctors gave up hope as N'Gi grew weaker. Rich, kindhearted, publicity-loving Editrix Eleanor Patterson of Hearst's Washington Herald wired to New York for an oxygen tent. In it, N'Gi continued alive. He took a drink of whiskey, a hot toddy compounded of port wine sent him by German Ambassador Friedrich W. von Prittwitz und Gaffron, felt better.

Edith Rockefeller McCormick, daughter of John Davison Rockefeller, explained the Depression in terms of astrology for North American Newspaper Alliance and the Chicago Daily News: "Every 2,000 years, when we come into a new astrological house, such a crisis takes place. I am sure that those living at the time of the birth of Christ must have experienced relatively the same problems which we are experiencing today. . . . Each one of us is being uprooted. Uprooted so that we face in the opposite direction to that which has been the direction for 2,000 years. This change is inevitable and no one can escape it. Its great purpose is the control of the balance of the universes. . . "

The $10,000 Edward W. Bok award, given annually to a Philadelphia benefactor, was awarded for 1932 to "The Unknown Citizen of Philadelphia," given the unemployed.

"Villa Lewaro," the palatial home built at Irvington-On-Hudson, N. Y. by the late "Madame" Sarah J>> Walker, Negro, who made a fortune from the sale of hair-straightener. was bought by Companions of the Forest of America. The fraternity plans to make the estate a retreat "for tired mothers and their dependents."

At the emergency relief depot in Fond du Lac, Wis. an aged applicant for help gave his name as William Stanton, 107, said he was a brother of Edward McMasters Stanton, Secretary of War in Lincoln's cabinet. He wanted a job trimming trees.

In the presence of his mother, William Randolph Hearst Jr., 24, was sworn in by Manhattan's Mayor Walker as a commissioner of local school board No. 9.

Exulted film Actress Gloria Swanson in London: "I am going to have another baby! Isn't it wonderful!" Now married to Michael Farmer, Miss Swanson has a daughter Gloria, 11, by her second husband Herbert Somborn; also an adopted son Joseph, 8.

Cartoonist Fontaine Fox (Toonerville Folks) tried to get an injunction in a Los Angeles court to restrain Mickey McGuire, 12, from using that name in motion pictures. The boy, whose name formerly was Joe Yule Jr., had played the title role of Mickey ("Himself") McGuire (Cartoonist Fox's famed tough-boy character) in a series of films adapted from the cartoons. Allegedly without Cartoonist Fox's knowledge, Joe had his name legally changed to Mickey McGuire, signed a contract with another picture company.

In her apartment in Manhattan's celebrity-infested Hotel Algonquin Dorothy Parker, famed writer of pessimistic verse, took an overdose of sleeping potion, was taken to a hospital. Poetess Parker once wrote:

Razors pain you;

Rivers are damp;

Acids stain you',

And drugs cause cramp.

Guns aren't lawful;

Nooses give;

Gas smells awful;

You might as well live.

At Rollins College, Winter Park, Fla. President Hamilton Holt presented the sixth "volume" of his "Animated Magazine," Contents of the "magazine" were read by their respective authors in person, among them Editor Albert Shaw of American Review of Reviews, Author Zona Gale, Jane Addams, Professor Irving Fisher, Authors Rex Beach, Joseph Crosby Lincoln, Opie Read.

*Pronounced Enjce.

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