"Eat More Eggs"

In August eggs were outcasts. "They tear you down socially," said a Listerine advertisement roundly condemned by New Vork Mercantile Exchange members who trade in eggs for a living (TIME, Aug. 17 ). Last week eggmen were bewildered when a Listerine Tooth Paste advertisement cried: "Eat more eggs. . . . Buy six dozen with that $3 you save." Observers wondered whether eggs and Listerine had come to terms or whether eggs were being shrewdly boosted with tooth paste savings that their odor might be washed away with Listerine.

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