Store Insurance

The insurance business has been a major industry in England for several centuries. The variety of policies obtainable at Lloyd's is proverbial. Last week was reported a new variety: customer insurance.

First tried out in 1888 by some British periodicals (Titbits; Answer) as insurance on their subscribers, the idea has spread to retail stores. Every customer who shops in certain stores has his life automatically insured. In case of his death his heirs receive a sum in direct proportion to the money he spent in the store during the past year. Relatives of a bachelor receive up to $250, married customers get special benefits. Premiums on the insurance are paid by the storekeeper to the insurance company at the rate of about 2-c- per $5 of customers' purchases.

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