Physical Culture Perpetuated

Bernarr Macfadden, 63, who started life as a puny Missouri hillbilly, who made himself into a professional strongman and later a millionaire publisher on the body-love theme, last week arranged to perpetuate his fame and elevate his prestige. Even as John D. Rockefeller improved the odor of his oil millions by establishing the Rockefeller Foundation for medical research, so Mr. Macfadden decided to exalt physical culture by establishing a Bernarr Macfadden Foundation. The endowment : $5,000,000 interest in Macfadden real estate and publications {Physical Culture Magazine which has currently become dignified-- TIME, Sept. 21; Liberty, True Story, and 17 other magazines; the New York tabloid [porno] Graphic and 5 other newspapers).

Bernarr Macfadden has been utterly sincere in his physical culture theories. His Foundation is solemnly incorporated "to maintain, conduct and operate educational activities, including schools and institutions, in which the said health building methods are taught; to establish scholarships and foundations and other means of support for advocates of the said health building methods ... to maintain sanitariums and other institu tions . . . gymnasiums and camps and other outdoor recreational facilities . . . to promote amongst all classes of people the knowledge of right living and health ful living and the care of their bodies, which are essential to right living and good citizenship . . . etc. etc. There shall be no discrimination as to age, race, nationality, sex, creed or color of the beneficiaries of such purposes." Macfadden activities to be taken over immediately by the Foundation are a sanatorium at Dansville, N. Y., a military school at Castle Heights, Tenn., physical culture demonstrations in Switzerland and Portugal.

While Philanthropist Macfadden lives and continues able, he intends to control his Foundation as autocratically as he controls his magazines and newspapers. After his death or upon his disability, trusted executives of his corporation are to run the Foundation in conjunction with his blood relatives (he has five daughters, two sons). Directors and employes may pay themselves with 25% of the Foundation's income.

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