Out Steps Chrysler

A Manhattan automobile editor was blindfolded last week, taken for four rides. Three times he guessed the number of cylinders in the car. On the fourth ride he mistook a four for an eight. Happy over his error were the officials of the third biggest U. S. motor company.

The four-cylinder car which felt like an eight was a new Plymouth soon to be launched by Chrysler Corp. Chief claim of the new car will be its vibrationless-ness, resulting from a patented development which Chrysler engineers call a basic change in construction. But chief reason why other motor-makers await the new Plymouth's appearance (early in July) with keen interest is that it is expected to sell around $500, to compete with Chevrolet and Ford. Ever since

Chrysler bought Maxwell it has made a four, competed with Chevrolet and Ford. But a cheaper four with newsworthy features and a determined selling campaign would make Chrysler a far bigger factor in the field than hitherto. To develop its new car, Chrysler Corp. has spent $500,000 in experimental work and testing, $2,000,000 in tooling, dies and machinery, $7,500,000 in supplying its 10.000 Plymouth dealers with display and demonstration cars. In Detroit is I he Plymouth plant, considered one of the most modern in the industry. Although it has a capacity of 2,000 cars a day, only that many units were produced during the whole month of May. In June production was upped to 11,000 cars; the July sched ule calls for 15,000. Proud of his company's enterprise in ; the face of Depression was Walter P. j Chrysler. Said he: "The Chrysler Corporation is able to take this bold step I forward while others are singing the 'depression blues' because there are associated with me some men who have met the economic problems of the land . . . with raised fists-- fighting rather than moaning." The motor industry has not yet forgot ten Chrysler's great sales' strides of 1928. Last week it was debated whether a similar sensation may be expected when the new Plymouths start rolling through the land. It has already been shown that Ford can be successfully competed against. During the first four months of the year Chevrolet made 30.8% of the industry's entire passenger sales against Ford's 30%.* In 1929 the ratios were Chevrolet

* Georgia sales are not included in months of January, February and March.

This file is automatically generated by a robot program, so reader's discretion is required.