"Names make news." Last week the following names made the following news:

The Dalai Lama ordered an automobile and a Chinese chauffeur. To get it from Darjeeling to Lhasa, corps of coolies, 30 strong, were stationed along the mountain passes, where no roads exist, to carry the car when it could not be driven. Now other Tibetans can buy "devil wagons" without sacrilege.

It was rumored that Cornelius Van-- derbilt Jr., unsuccessful publisher of the Miami Tab, the Los Angeles News and the San Francisco Herald, had been offered the position of editor of Liberty magazine, recently purchased by Macfadden Publications, Inc. (TIME, April 13). But last week he took the job of vice president in Lyman, Irish & Co., Manhattan advertising agency.

At Philadelphia the Needlework Guild of America-- held its annual convention and re-elected for the third successive time Mrs. Thomas Jex (Frances Folsom) Preston Jr., 66, relict of the late great Grover Cleveland and First Lady of Princeton, N. J., to be its national president. Energetic and assured, she made the speech of welcome, stressing the importance of welfare work and snapping: "I always vote, but I feel that women are more effective in other lines of work than in politics." She was followed on the platform by gentle Mrs. Theodore (Edith Kermit Carow) Roosevelt, 69, relict of the 26th President, who has charge of the Guild's Long Island section. Said she softly: "The Guild tried to plant in the hearts the spirit of loving service." Close friend of both, and prominent in the convention's activities, was Mrs. Truman Handy Newberry, wife of the onetime Senator-suspect from Michigan and First Lady of Detroit's socialite suburb, Grosse Pointe Farms.

Mrs. James Hazen Hyde, wife of the founder of potent Equitable Life Assurance Society, bought the magnificently wooded Villa Serbelloni on the high promontory which cuts Lake Como, most famed Italian lake, into three branches. Villas on this site have passed through many hands, including those of Gaius Caecilius Pliny, King Theodoric of the Goths, King Liutprand of the Lombards, the Counts Sfondrati. Recently it has been an hotel.

Upon his arrival in London from his five-year tenure of the Viceroyalty of India Edward Frederick Lindley Wood, Lord Irwin got the Garter.

For the first time in his life Mohandas Karamchand Gandhi posed last week for the talkies. "Louder, Mr. Gandhi! Louder please" wailed the talkie men. Lisped the Mahatma: "If I go to America I should like to travel not as a freak or object of curiosity in a penny peep show." Ordeal over, St. Gandhi shuddered: "It was torture, torture!"

Asked to confirm or deny that he will call upon George V and Queen Mary wearing only a "gossamer loincloth" (TIME, April 13), Mr. Gandhi indicated that the June conference might be postponed indefinitely. But, said he: "As for the King of England it would be discourteous if I should go to Buckingham Palace in any other attire than my accustomed Indian dhoti" (loincloth).

After having traveled 18,000 miles on their South American sales-junket, Edward of Wales and Prince George flew home, ffrom Paris to Windsor. As the plane landed, Prince Edward stood up in the cockpit, yanked off his helmet, waved wildly at his brother, the Duke of York, who approached and said: "Hello. How are you?" Then all three went to have luncheon with their parents. Cora, the Prince of Wales's Cairn terrier, bounded up to her master. Princess Lily-- bet threw her arms about her uncles. Newshawks variously reported that the Princes had sold $50,000,000 worth of British goods in South America but that British stupidity and lethargy had already canceled the benefits of the tour.

Don Juan, 18, onetime Infante of Spain, went down with his father, Alfonso, Duke of Toledo and onetime King of Spain, to Dartmouth, England, where the young man enrolled in the Royal Naval College.

Alfred Emanuel Smith stood on Manhattan's Fifth Avenue and cried: "All right, kids! Go to it!" About him some 1,000 spectators were held in line by mounted and foot police. Mary Adams Warner, 3-c- and Arthur Smith Jr., 5, Mr. Smith's grandchildren, snip-snipped at a broad ribbon, which Mr. Smith finally tore in two himself. Thus he officially opened the Empire State Building. Then, dressed in a black overcoat, red bow tie and black derby he led more than 300 guests to the 86th floor, where the children romped while a buffet luncheon was served.

The building, rising 1,248 ft. above the street (the Chrysler building stands 1,046 ft., the Eiffel Tower 984 ft.), was said by many local architects and contractors to put an end to rivalry in height-building for a long time to come.

Critic George Jean Nathan, Novelist John Erskine, Producer Crosby Gaige, onetime Publisher Ralph Pulitzer, Publishers Alfred A-- Knopf and Nelson Doubleday, Artist George Riddle, Sculptress Helene Sardeau and others gathered in Manhattan at a farewell dinner to famed Artist Rockwell Kent. Thereafter he & wife sailed for Denmark, whence he plans to travel to Umanak, Greenland, to live in an igloo for a year and a half. He told his friends: "Mrs. Kent will . . . return to America, but I shall push on to ... where two husky Greenlanders and a motorboat will be waiting for me. ... I want to get away for a while from telephones and automobiles."

Among those seriously ill were: Mrs-- Mrs. Charles Hamilton Sabin (mastoid operation), Michigan's Congressman Bird J. Vincent (cardiorenal disease contracted in Hawaii), New Jersey's Congresswoman Mary Teresa Norton (burst blood-vessel behind her left eye), President Robert Fulton Cutting of Metropolitan Opera Company ("critical condition"), David Starr Jordan (longstanding feebleness), Mrs. James Roosevelt, mother of New York's Governor Franklin Delano Roosevelt (influenza), Mrs. Ida Brandow Young, mother of Owen D. Young ("a turn for the worse" from a skull fracture--TIME, April 20).

--An offshoot of England's famed Queen Mary Guild, the Needlework Guild of America was founded in the U. S. 46 years ago by Mrs. John Wood Stewart. Its function is the making and distributing of new garments for the needy. Each member, to retain active status, must make two garments every year. Last year the Guild's 700 branches produced 1,800,000 garments.

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