Monday, Apr. 13, 1931

Westchester

Inhabitants of Westchester County, N. Y. were greeted with a new sign on TarrytownRoad: A PART OF WILLIAM L. WARD'S ALMOST PERFECT WORLD. They remembered previous signs: WESTCHESTER COUNTY, MORE BEAUTIFUL THAN PARIS, and THOUSANDS HAVE ASKED THE PRICE BUT THIS PROPERTY IS NOT FOR SALE. One sign they had thought sacrilegious: WESTCHESTER ON EARTH--HEAVEN IN THE HEREAFTER. Small boys tore it down.

Westchester County's greatest booster and the man who erected the signs is Eugene O'Reilly, whose earthly home is Jersey City, N. J. Owner of 50 Westchester acres, he goes to look at his property once a week, always finds someone on the train to talk to about his favorite subject: Westchester. He writes letters in his spare time. Among those who have heard from him about Westchester during the past 25 years are: all the Senators, all the Governors, all Cabinet members; the mayors of every U. S. town of more than 25,000 population; 400 U. S. newspapers; 25 British and many a continental paper.

A retired department store proprietor, Eugene O'Reilly foresees the doom of urban department stores. Future city dwellers will go to the country, he says, to do their shopping, where they will find ample parking space, plenty of fresh air. sunlight. The William L. Ward to whom Mr. O'Reilly's sign referred is the Republican Boss of Westchester County. Mr. O'Reilly says he has no land for sale.

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