Selling War

War, like any other big business proposition, needs lots of advertising. In 1917 the U. S. Government discovered this fact when it set about drafting an army of 4,000,000 men and borrowing 20 billion dollars. To construct a publicity machine for the next emergency, the War Department last week commissioned William Hector Rankin, 53-year-old Manhattan advertising man, as a lieutenant colonel in the reserve corps.

The General Staff counts on the immediate operation of the Selective Service System (i. e. the Draft) to supply manpower for a sudden war. Prime problem is to publicize that system quickly to secure registration. Col. Rankin's first job will be to prepare a campaign to advertise the Draft before the first gun is fired.

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