"Names make news." Last week the following names made the following news: In Evanston, Ill., dancer Mariana Michalska (Gilda Gray) was enlisted to boost ticket sales for Northwestern Uni- versity's senior ball. A band played. Dancer Gray pranced. Northwesterners bought three tickets, suggested she take off her coat. She fled.

Albert Frederick Arthur George, Duke of York, two inspectors of police, several sergeants, 30 uniformed constables and unnumbered plain clothes men met Spain's King Alfonso XIII in Victoria Station, warmly welcomed him to England. To foil any would-be bombers, Alfonso's coach had been secretly detached from "The Golden Arrow," speedy coast-to-London express, at Ashford, Kent, and arrived eight minutes later at a different, securely barricaded platform.

Alexander Pantages, Los Angeles theatre man, together with two San Diego realtors, a "publicity man" and a woman named Day were charged with conspiracy to violate California's Juvenile Court Act at hotel parties in San Diego last Autumn for which young girls were shipped in from Los Angeles. Pantages is at present at liberty under $100,000 bond since his conviction (TIME, Nov. 4, 1929) of attacking 17-year-old Dancer Eunice Pringle. He declared the new charges were "just dirt" dug up by his enemies to hurt his appeal in the Pringle case.

B. B. Jones, owner of Washington's famed Audley Farms racing stable, honored Idaho's Senator & Mrs. Borah by renaming his Bright Knight-Princess Doreen filly "Mary Borah." The filly's previous name, which Mr. Jones had found pre-empted in the studbook, was Princess Mary.

Sounding much like his own Skippy, embattled against the World, Cartoonist Percy Leo Crosby returned via Manhattan to his farm at McLean, Va. in deep disgruntlement at the Press and Powers of Chicago. He had made good on his promise to enter the territory of Alphonse ("Scarface Al") Capone "without gun permit or bodyguard" (TIME, March 2). Sent by a Manhattan organization called the Anti-Gang Rule League he had addressed a Chicago body called the Universal Fellowship Foundation, which sings songs between its dinner courses, including a non-flag-waving version of "The Star Spangled Banner." In a sensational speech, Cartoonist Crosby--short, stocky, jut-jawed--had cried: "Capone . . . has one man right here in Chicago to whom he cannot sell protection nor security at any price! ... It must not be forgotten that once Babylon throve with corruption, but when the time came, God--without the loss of the universal beat--shattered it! ... Peace will come to the land--but--it will not be peddled by a gangster!"

Cartoonist Crosby had expected a radio-broadcast of his remarks. He got none. He had expected big stories in the Chicago newspapers. The Press ignored him. He had at least expected the Manhattan Press to play him up. It did not. More than ever he suspected "some sinister influence. . . ."

In Colophon (gilt-edged bibliophiles' gilt-edged quarterly) Theodore Dreiser revealed what he believes happened to the first edition of his first novel, Sister Carrie: In 1900 Frank Norris, then reader for Doubleday, Page & Co., persuaded his employers to sign a contract for its publication. Mrs, Frank Doubleday, social worker and moral reformer, read the MS. with a horror that persuaded her husband to "throw the books in the cellar" before putting them on sale. Norris quickly mailed out 100 review copies, the only U. S.-printed volumes of the book in circulation for the next seven years.*

Judges of Manhattan's 18th international flower show held an opening night dinner. Guest of honor was J. H. van Royen, Minister from The Netherlands (whose 1930 flower bulb & seed exports to the U. S. were $3,596,292).

Will ("Bill") Rogers Jn, 19, went to work as a cub reporter on the Fort Worth, Tex., Star-Telegram.

Dr, Christian Ficthorne Reisner, of Manhattan, Broadway Temple's publicity expert pastor, told his followers how to recognize speakeasies, described his own adventures inside them. Dr. Reisner tells the men at the peepholes: " 'This is Christian F. Reisner, the pastor of Broadway Temple.' I make no bones about that. Usually I am admitted, and a surprising number of the bartenders have heard of me. Sometimes the customers drink in my presence. . . . Usually when they hear what I have to say the drinking stops, for I always say to the bartender or the owner: 'Aren't you ashamed to be in such a contemptible business?' " Amos (Freeman F. Gosden) and President Matthew Scott Sloan of New York Edison Co. were guests of Bernard Gimbel, department-store man, at a luncheon in Manhattan. Chaffed Tycoon Sloan: "Now tell us, what made Madame Queen faint in the courtroom?" Retorted Amos: "She saw her electric light bill."

Eighty-four-year old Inventor Thomas Alva Edison last week visited Rubber-man Harvey Samuel Firestone's Miami Beach plantations, went to bed with a new invention, the "de-humidifier," in his room--a machine to abstract moisture from the air, lessen humidity fatigue. Mr. Edison arose beaming, described the apparatus as not yet ready for the market but "O. K."

*But Mr. Doubleday's records show 129 copies reviewed, 465 sold retail, 423 wholesale. Six other publishers used the same plates.

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