"Names make news." Last week the following names made the following news:

Elsa Maxwell, rich California socialite who lives in Paris and entertains amusingly on her visits to Manhattan, gave her annual Manhattan costume ball. The invitations bade 350 guests come dressed as their "opposites." Miss Maxwell rigged herself in pantaloons and high stiff collar as Herbert Hoover. Actress Ina Claire went as Episcopal Bishop William Thomas Manning, her escort was disguised as the Bishop's current antagonist, ex-Judge Benjamin Barr Lindsey (TIME, Dec. 15). Dancer Adele Astaire thought she was the opposite of an angel. Lady Ribblesdale went as Charlie Chaplin, Banker Mortimer Schiff as Oscar Wilde. Two socialite matrons chose to dress as "Ladies of the Temperance Union." Composer Cole Porter went as an oldtime footballer, his wife as a housemaid. Princess Hohenlohe-Schillingsfurst wore the robes of a nun.

After having played golf matches with John Davison Rockefeller for many a year, Brig.-General Adelbert Ames, 95, onetime (1874-76) Governor of Mississippi, announced that his infirmities required him to give up the game. Said he: "Maybe you think it would be great to be 95 years old, but when you get there it looks different. You have outlived all your own generation and you no longer care for candy or the other things that youth loves. It gets to be pretty lonesome. Things have changed. Nobody walks, everybody rides, and they don't stop--they go right on by."*

James A. Reed, longtime (1911-29) Senator from Missouri, invested $100,000 in the corner of 16th and Main Streets, Kansas City.

In Manhattan Actress Ethel Barrymore, as had been widely predicted, closed her new play Scarlet Sister Mary in which she appeared as a Negress (TIME, Dec. 1). But she declared she would again try the production on the road. She explained: ". . . It's mob psychology. The people got together and said they'd not see me black. ... It seems to me New York audiences don't want something good now. . . . Anyway, I'm in damn good company! They wouldn't have Sheridan, or Goldsmith, and it's taken people a pretty long time to swallow Stravinsky. It was a good while before they'd receive Debussy. And God knows Bizet died in a garret! . . . And, dear Lord, what they wrote of Wagner! Dewey --they killed him: . . . After all, you must not forget he said, 'You can fire when ready, Gridley.sb Dewey looked into George Creel's eyes, and he said: 'The footprints of the American people are upon my heart.' Oh, I'm in damn good company! ... I don't like to think my name is bandied about like a nonentity's."

Results of a survey by the United Press to determine the world's richest man were published. First on the list was this name: His Exalted Highness Asaf Jah Muzaf-far-ul-Mulk-Wal-Mamalik Nizam-ul-Mulk Nizam-ud-Daula, Nawab Mir Sir Usman Ali Khan Bahadur Fateh Jung, 44, the Nizam of Hyderabad in India (TIME, Nov. 24). His wealth in gold bricks and coins is estimated at $1,000,000,000. His wealth in jewels is uncounted. Second on the list comes John Davison Rockefeller Jr. He is followed by Henry and Edsel Bryant Ford; next is John Pierpont Morgan. Below this quintet come Sir Basil Zaharoff and His Highness Sir Sayaji Rao III, the Maharaja Gaekwar of Baroda.

Of United Press Correspondent Eugene Lyons, first occidental newsman to interview Soviet Dictator Josef Stalin (TIME, Dec. 1), the Canadian Jewish Standard reported: "Lyons himself is a Jew. Our friend Eugene used to be called Glebow. . . . [His] wife, Billy, is also a famous character. She used to be a soubrette in the east side Yiddish theatres, and her home was the salon for Yiddish writers and actors."

Professor John Jacob Brooke Morgan of Northwestern University, psychologist, member of the National Safety Commission, originator of mental tests for motorists, author (Strategy in Handling People), was arrested for driving a motorcar 50 m.p.h, haled into a Chicago court. So strategically did he handle the judge that a charge of reckless driving was dropped, the speeding charge cost him only $3.

Through dirty weather, handsome Ruth Nichols, socialite pilot or Rye, N. Y. flew a big Lockheed monoplane from Los Angeles to New York with an overnight stop at Wichita. Her flying time of 13 hr. 22 min. was more than an hour faster than Col. Lindbergh's best, little more than an hour slower than Record-Holder Frank Monroe Hawks's.

*Who's Who in America passes General Ames by with a reference to its vol. vii (1912-1913).

*Error. Dewey was grammatical. Said he: 'You may fire when you are ready, Gridley."

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