The Hoover Week

Twenty months tenancy of the highest office in the land have whitened the hairs at President Hoover's temples, put new lines in his face. Therefore the White House last week followed rule No. 7 for possible 1932 candidates (see col. 2) and personal Physician Capt. Joel Thompson Boone pronounced President Hoover fitter and more vigorous than when he finished his 1928 campaign.

P: The President addressed the Association of National Advertisers, meeting in Washington (see p. 48). Some listeners thought they detected a trace of banter in his voice as he said: "Advertising . . . certainly is the vocal organ by which industry sings its songs of beguilement. . . . You have stirred the lethargy of the old law of supply and demand. . . . You also contribute to hurry up the general use of every discovery in science and every invention in industry. . . . Your latest contribution to constructive joy is to make possible the hourly spread of music, entertainment and political assertion to the radio sets in 12,000,000 homes. . . . The public has come to include you in the things we bear in life."

Other presidential acts of the week were:

P: Telegraphing to the 56th annual convention of the Woman's Christian Temperance Union (see p. 18) a "profound sense of the value of their work. . . ."

P: Announcing to the nation a possible, deficit for fiscal 1931 (see p. 17).

P: Exchanging telegrams regarding a filibuster in the 71st Congress with Democratic Senate Floorleader Robinson (see p. 16).

P: Giving a replica of the Lindbergh Medal and a signed photograph of himself to young Hilary Lucke, schoolboy son of a Manhattan banker. The President's aides were pleased that Hilary, leaving the President's presence, exclaimed: "Dad, a fellow can even be a Democrat and like Mr. Hoover, can't he?"

P: Canceling the Postmaster General's economy order to consolidate rural and other mail routes, which would have cost many a postman his job.

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