Shuberts

Manhattan's Broadway knows the Shubert Brothers, Lee and Jacob J. ("Jake") as producers who make a lot of money. They pick successful shows and mount them adequately but without extravagance. They pay their chorus girls less than other producers and work them harder. When they permit themselves an artistic experiment they do it less in jealousy of the laurels of literary-minded competitors than with a shrewd eye for cash profits. Last week the Shuberts said that they were going into the cinema business. Instead of paying royalties to U. S. patent holders they had bought a talking device outright from a Swiss inventor, one Oscar Lissau. Their first production will be a photograph of their currently successful comedy, Ladies All. They will follow this by photographing other plays to which they own rights. They will present their pictures for first runs in Manhattan theatres which they own. Meanwhile, they will continue to produce plays.

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