Soul Business

The business of professional evangelists has fallen off to such an extent that they now average only $3,000 a year. So, last week, reported the Rev. Charles Stelzle, onetime printing press machinist, long an investigator of sociological and religious problems, now a publicist. He had queried 100 leading evangelists on their business. Thirty had quit because they no longer could make a living in the profession.

Reasons given for the decline: "The sport craze," "churchianity" instead of "Christianity," radios, motorcars, modernism in religion, expensive denominational programs, out-of-date evangelistic sermons and methods. The Far West provides almost no soul business, the East very little. Only region still reasonably profitable: the Mid-West.

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