Tabloid

Of all the things for which the hearts of tabloid newspaper editors currently yearn, one of the dearest is news--or even the barest rumor, hint or factitious mention--of a baby which tabloidom hopes and prays is soon going to be born to the Charles Augustus Lindberghs. Evidence of the depth of this yearning was furnished last week by the New York Daily News. When Col. Lindbergh landed at Newark Airport with Dwight Whitney Morrow, that famed father-in-law who wants to be nominated for the Senate by New Jersey's Republicans beckoned to him for political-photographic purposes a small boy from the welcoming throng. After news-camera men had photographed Famed Colonel, Genial Candidate and Delighted Child, they asked the small boy his name, reported the incident to their editors. Next day it was news indeed to small Jimmy Costello, son of Newark's city engineer, when the Daily News (echoed by the American) reported that Col. Lindbergh had looked at him and said: "I wish I had a kid like that." To observers of the tabloid press it was instructive to behold that, on the strength of this apocryphal remark, the yearning Daily News editor had inserted a picture of Col. Lindbergh's wife (unmentioned in the story) and headlined: LINDY WANTS IT TO BE A BOY.

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