Advertising Awards

The little galleries of commercial art which constitute the advertising sections of the better magazines become yearly more creative. Last week, when the Ninth Annual Exhibition of Advertising Art was shown in Manhattan's Art Center, there was scarcely a picture which would not have seemed startling in the prosy advertising pages of a decade ago. Among the medallists:

Miguel Covarrubias, famed young Mexican caricaturist; for his figure painting for Steinway pianos symbolizing George Gershwin's tone poem "An American in Paris"--a bright pastiche of cafe awnings, waiters, cocottes, gendarmes, public lavabos, seltzer bottles, with the long vacant face of the American staring out of the foreground.

Walter Frame; for his luscious still-life of a plate of cookies and a Devil's Food layer cake (Procter & Gamble Co.).

Edward Arthur Wilson; for his picture of a sleek mahogany water runabout chasing along an arboreal stream (Dodge Boats).

Robert Gellert; for his crimson carcard of a lady and gentleman riding a tandem bicycle, entitled "The Old Songs" (Atwater Kent radios).

Peter Arno; for his brisk drawing of an old codger making out his Christmas list and impelled by the appearance of a fireman at the window to remark, "Bless me, why didn't I think of hose before?" (Peck & Peck, Manhattan haberdashers).

William Welsh; for his pen and ink drawing of a couple standing beneath the wing of a giant airplane, scanning the skies (Thomas Heath clothes).

Anton Bruehl; for his striking photograph of two dark steamship funnels, light and dark ventilators (Weber & Heilbroner, clothiers).

Walter Buehr; for his magazine cover depicting a maroon-roofed mansion, a pink terrace surrounded by trees, occupied by a group of fashionables, the whole scene viewed from above (House & Garden).

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