Frugal Hearst

IF a Hearst editor were to allow a news story to appear in his paper with a large initial letter, such as begins this sentence, swiftly would he be called to account for violation of orders.

Following his economy program (TIME, April 14) Publisher Hearst has now tabooed all such ornaments, all "freak" typography. Not even Arthur Brisbane's '"Today" column is exempt. Hearstpapers are expected thus to save $100,000 this year in composing room time, solely through relieving linotype operators of calculating indentations, counting lines.

EDITORS who feel they must have some artistic liberty in typography, will be permitted to use "all caps" in the first word of any story, as in this paragraph.

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