Harvard Awards

Up to the day when Death came to Edward William Bok (TIME, Jan. 20), it might have been unseemly for a Bok Medal to go to his father-in-law.

But last week the highest Bok Award, the big gold medal "For Distinguished Contemporary Service to Advertising," went to the father-in-law who should have had it years ago, Cyrus Hermann Kotzschmar Curtis, of the Saturday Evening Post, et al, "because of his strict adherence ... to high standards of reliability in advertising. . . ."

Other awards, all meticulously handed down by Harvard's Business School, gave Admen's magazines a chance to fill their next issues with samples of striking work by the winners:

General Institutional Campaign--won by Cleveland's Fuller & Smith for Westinghouse Electric & Manufacturing Co. campaign.

National Campaign for a Specific Product ($2,000)--won by Batten, Barton, Durstine & Osborn Corp. (Chicago), for a campaign of Armstrong's Linoleum floors (Armstrong, Cork Co.).

Local Campaign for a Specific Product or Merchandise ($2,000)--won by Northern States Power Co. (Minneapolis).

Campaign of Industrial Products ($2,000)-- won by Newell-Emmett Co. (Manhattan), for the campaign of Graybar Electric Co.

Advertising Distinguished for its Effective Use of Text ($1,000)--won by President Arthur H. Kudner of Erwin, Wasey & Co. (Chicago), for copy entitled "Let's go to work."

Advertisement Distinguished for its Effective Use of Illustration ($1,000)--won by Silas Spitzer and Anton Bruehl for their silk hat illustration for Weber & Heilbroner (Manhattan haberdashers).

Advertisement Distinguished for its Effective Use of Display Line ($1,000)--won by J. M. Mathes, vice president of N. W. Ayer & Son (Manhattan & Philadelphia), for his E. R. Squibb & Sons (medicine) layout entitled, "The Call That Will Wake Any Mother."

Advertisement Distinguished for its Effective Use of Typography ($1,000)--won by Kenyon & Eckhardt Inc. (Manhattan), for their Revere Copper & Brass Inc. double-page magazine spread: "The Smoke Marks Paul Revere's Foundry."

Observers noticed that of the eight Institutional awards, two were fomented by the advertising departments of the businesses advertised.

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