Cleanliness Institute

Even more profitable than advertising space bought in newspapers is publicity slipped into news columns. From the Association of American Soap & Glycerine Producers, meeting in Chicago last week, went press despatches telling that three billion pounds of soap are used annually in the U. S., that "two or three times a week is the bath average where tubs are installed."/-

Because this item was widely used, members of the Association were happy. No association of doctors or fussy housekeepers, the Soap Association is composed of powerful soap manufacturers who control about 80% of U. S. production, whose publicizing subsidiary, Cleanliness Institute, during the past three years contributed $3,000,000 for "information useful to the public," laboratory work and market study. Its executives represent such soap makers as Procter & Gamble. Colgate-Palmolive-Peet, Armour & Co., Lever Bros. In no way is the Association a monopoly, for its members compete hotly for the business brought them by this method of collective advertising.**

/- Recent statistic: In the U. S., one tub to every 20 persons; one automobile to every seven.

**Other U. S. institutes and associations are many, include: American Macaroni Manufacturers' Association, American Shovel Institute, Ash Handle Association. Association of Limb Manufacturers of America, Better Bedding Alliance of America, Canadian Newsprint Association (see p. 19), Casket Manufacturers' Association of America, Copper Institute, Corset and Brassiere Association of America.

This file is automatically generated by a robot program, so reader's discretion is required.